Logo Specification

Dark brown colour for background : It reflects serious, stability, support & structure. It is a colour of material security and trustworthy. To built confidence among customer prefer brown shade and outcome was perfect as desired.

Selected chicken and eggs theme which direct talk about product and its advantages.

To highlight product used saffron colour for outline of logo which ultimately put spotlight logo, name becomes more visible.

Product is carrying various special features like

No odor, rich with natural protein and expiry date printed on each eggs.

Colour of box and logo was unique and smartly attracts attention of people. To make aware of unique features standees, posters, danglers made available for maximum retail outlets. Distributed variety of leaflets of comparing chart of normal eggs and Protein ++ eggs in various societies.

Awareness Program

Did various education program for retailers to gain their confidence of product and their taste & size. Small booklets of information distributed among retailers and customer.

For effective awareness. Product made available in all Amir Chicken outlets as well as in all retail chain like Big Bazaar, More and concentrate more on distribution network and made available in each part Pune – Baner, Pashan, Kotharud, PCMC, Kharadi with special rack and showcase.

Successfully did vehicle branding of 10 vans and put advertisement on PMPML buses to create awareness.

Result

With attractive dealer network, effective price range and result oriented product in 6 months of launch Protein ++ created brand value and space in market and almost in 3 years product have huge demand from customers. Now sale has increased getting become popular among all client as well as retailers.